I build businesses, teams and products. I am a strong digital professional with over twenty years in content and audience development, engineering, UX, sales and marketing. I specialize in turnarounds, in managing underperforming businesses and startups to success. I have a broad set of skills derived from diverse experience, including technical expertise in web and mobile development, financial management and business development.
MAR 2014 – PRESENT
Set Tech, LLC
Rapid business analysis and project estimation for small and medium-sized clients across a wide variety of businesses. Created teams and delivered complete product buildout; renovation of data ingestion and storage systems; programming strategies and editorial tool renovation; organizational restructuring and cross-platform product renovation, for investors, VC firms, social media companies and ecommerce retailers.
JAN 2020 – APL 2020
Technical Compliance Project Manager
Cloud & Connectivity Group, Mercedes Benz Research and Development, Daimler North America
Analyzing and revising technical compliance process for the Cloud and Connectivity group, including IP, Data Protection, Security and Technical Compliance. Created a new process using existing workflows to drive compliance.
JAN 2017 – JULY 2019
Vice President, Product and Engineering
Expedition Travel Advisor
Led the product and engineering team to deliver a state-of-the-art B2B online travel brokerage, that included proprietary ML to do real-time updates to sailings and prices, and a customized user profile that data-mined publically accessible information on travelers.
DEC 2014 – FEB 2017
Chief Technical/Product Officer
Cheezburger, Inc/Literally Media
Led the product and engineering teams for multiple user-generated web properties hosting 42M monthly users with a variety of media and advertising formats. Responsible for product and feature development and all engineering, including a complete infrastructure migration to private cloud. Cheezburger was sold to Literally Media in April, 2016; transitioned to CTO of Literally and led technical integration of Literally/Cheezburger properties as part of the earn out.
SEP 2012 – JAN 2015
Vice President, Product Engineering
Led the 350-person engineering team that was responsible for database management, service-tier, web and mobile application development for a range of high-value marketing and advertising products, including online search directories in the US, UK, Spain and Latin America; over 450K hosted websites for small- and medium-sized business; and SEM, SEO and display campaigns for over 100K businesses.
MAY 2006 – AUG 2012
Principal Engineering Manager
MSN Sales and Channels, Microsoft
Led an 85-person, multi-disciplinary team that built high-value web advertising solutions for top global advertisers engaging 10M web users daily across 20 markets worldwide on MSN Money, Autos and Lifestyle. Over 60 annual custom solutions for Coke, GM and Proctor & Gamble. Responsible for all financial and product development and deployment activities supporting $100M in annual sales. Accountable for a $14M development budget, including vendor management of offshore team of 200+ developers.
JAN 2004 – MAY 2006
Vice President, Online Education
New York NY
Developed online learning system, “Project Elevate” for SES provider Platform Learning. Elevate was a multidisciplinary platform for computer-based instruction that was deployed as a pilot in NYC and Seattle school systems. In standardized tests, it was able to produce a one grade improvement in reading and math per 36 hours of instruction.
JAN 2002 – DEC 2003
Vice President and Publisher
Led a 65-person, multi-disciplinary team that delivered algebra software for use in LA, Chicago, and Pittsburgh school systems. Drove a complete rewrite of the product code out of LISP and into java; completely redesigned the software UX and accompanying textbook. Coordinated all with a new sales motion and led the sale of the company to Apollo group.
MAY 2000 – DEC 2001
Business Manager, MSN Homepage
Developed monetization strategy for MSN homepage, “Customer Delivery Plan,” (CDP), which won corporate best practice award in 2002. Drove the revenue for MSN homepage from $6MM to $75MM annually.
OCT 1996 – APL 2000
Program Manager, Encarta
Led Encarta encyclopedia’s advance features and products group. Developed interactive and educational features for Encarta, including product extensions Encarta Language Learning, and educational platform, Lyceum.
SEP 1993 – AUG 1995
Adjunct Professor of History
University of New Hampshire
Taught courses in American history and culture and wrote/edited four volumes of the reference series, American Decades.
Some Business domain expertise here, to help you with your stuff.
Some Tech domain experience here, to help you with your stuff.